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Hearing Care, Inc
Charlottesville     Staunton

AUDITORY AEROBICS®
Hearing Performance Training

Brain Training for Your HearingSM


Auditory Aerobics® designed by an audiologist, promotes high-performance hearing function in crowds. It is not about making sound louder. It’s about tuning out noise in crowds.

Auditory Aerobics® is distraction therapy provided in our patented sound simulator.


What is distraction therapy?


Distraction therapy shifts or moves attention away from noise as a strategy to help you tune it out. It takes your attention off the noise by concentrating on something else that is happening.


Using distraction to improve hearing in crowds


Many people can’t hear in crowds. Many with hearing loss, struggle to hear in noisy places even with the help of modern hearing aids. They can’t ignore the noise so it keeps interfering.

Distraction has been found to be effective in helping these individuals hear better. Our studies show that distracting patients’ attention from the noise helps them develop better filtering ability. Distraction therapy reduces noise interference in 95% of participants.


How does distraction therapy work?


Therapy uses a “speech distractor” to divert attention from noise to reduce noise interference.

The process of distraction involves competition for attention between unpleasant noise and focusing on an information processing activity (speech distractor). The strategy is to tune out noise over and over until it becomes automatic. The brain adapts by improving hearing’s response, reaction time, and processing efficiency. The result improves hearing performance in crowds.


A 95% Success Rate


Versatile. Practical. Natural. Auditory Aerobics® has a 95% success rate over the last 10 years helping people to hear better in crowds. They could hear better in crowd noise when they followed the weekly program - many without hearing aids. Follow-up testing six months to four years later, shows the training effect is long lasting.  

We use the Speech-in-Noise test (SIN) to assess changes that occur after completing the Auditory Aerobics® program. The SIN test simulates a social setting. It measures an individual’s ability to hear and understand a speaker saying sentences in different levels of background noise. A high score indicates normal filtering capability. A low score suggests weak filtering capability.

   No Drugs     No Surgery     Hearing aid optional     Audiologist designed

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